THEMOIRè presents its INFINITY FOREST project for the FW24 collection during MILAN FASHION WEEK

Celebrating environmental responsibility, core value of our project, we aimed to raise awareness about the importance of preserving nature.

Using the tree as our symbol, we strive to convey our commitment to this cause. Each of our guests received a tree as a gift, because every small but positive action can make an effective difference for a better future.

On this occasion, we contributed to the Usambara Biodiversity Conservation Project in Tanzania, aimed at biodiversity preservation, environmental education and conservation, and poverty alleviation through agroforestry.

In alignment with our commitment to environmental responsibility, we introduced for the first time three new special materials coming from the waste of tea, the pruning residues of palm tree and an innovative re-fur from processing corn seeds.

By repurposing raw resources that would otherwise be wasted, we reduce CO2 emissions, energy usage and the necessity to manufacture new components from scratch.

A big thank you to all who joined us at our event and showed support for our presentation. It's crucial for us to connect with a community that shares our values and to raise awareness about the importance of environmental preservation.

Together, we can make a difference for a greener tomorrow.